Lead data your team can actually trust

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One app for every show

Every rep works from the same playbook, no matter the show. 

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Follow up while it's fresh

Route leads to the right rep before the show floor closes.

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Clean data your team trusts

Leads arrive validated and complete so sales acts on them instead of questioning them. 

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Know what's worth repeating

See which shows, reps, and messages drive pipeline — then build your strategy on what actually works.

Lead capture software that gets it right the first time

iCapture logs and validates lead data on the spot, so your team starts selling the moment they leave the floor.

iCapture "Scan Badge" screen with a QR code scanner and options for badge, photo capture, or manual entry.

One app for every rep, every role, every show

When sales, reps, marketers, and event staff all use the same process, your data stays clean from the start.

  • Every rep collects the same data fields the same way, so leads arrive clean and ready to act on.
  • Badge scan, business card, photo, or manual entry all route into the same form.
  • Run iCapture on your own phone or tablet with no extra hardware or rental fees. 

Lead data you can build a strategy on

Capture structured, verified data at every show so leads arrive in your CRM complete and ready to act on.

  • Snap a badge, name tag, or business card and iCapture auto-fills the lead form instantly.
  • Connect your existing ZoomInfo seat directly — your credits, your governance.
  • Fill in company size, industry, and revenue from transparent, named sources.
  • One scan at any supported show pulls a clean, complete attendee record. 
iCapture dashboard welcoming a user with key stats on total events, total leads, priority leads, and audience-to-destination breakdowns.
iCapture lead capture confirmation screen with logos of HubSpot, Microsoft Dynamics 365, Salesforce, Eloqua, and Marketo for real-time lead delivery.

Fast follow-up that wins more deals

Every lead routes to the right rep and triggers the right workflow the moment it's captured.

  • Leads flow into Salesforce, HubSpot, Marketo, Eloqua, and more the moment they're captured.
  • Every lead goes to the right rep instantly, based on qualification answers collected on the floor.
  • Nurture campaigns and outreach trigger automatically based on what the rep learned at the booth. 

Turn every show into a smarter investment

See which shows fill your pipeline, which reps drive results, and which messages convert.

  • Connect captured leads to pipeline and revenue so every event investment is justified with real numbers.
  • Find your top performers and replicate their approach across the team.
  • Build next year's program around the shows that actually delivered 
iCapture Analytics Overview showing total events, leads, priority leads, lead destinations, and lead segments by category.

Hear what our customers have to say

People are gathered at a trade show with a Truckstop banner hanging from the ceiling.

Truckstop.com

Truckstop.com is a leader in transportation technology and freight matching solutions. Before iCapture, they had no set system for capturing and qualifying leads, following up post-show, and measuring performance. 

  • 50% increase in lead volume
  • 50% increase in lead quality
  • 10x improvement in lead follow-up
Read more
A group of people stand behind a desk at a Hibob event with a sign behind them.

HiBob

HiBob is a modern and global HR platform that enables mid-sized businesses to create remarkable work experiences. With a presence at around 15 trade shows nationally and countless worldwide each year.

  • Increased efficiencies across HiBob's trade shows
  • Ensured one consistent system for all HiBob teams 
  • Improved visibility into event performance for trade show managers
Read more

FAQs

Trade show lead capture software replaces paper forms and inconsistent badge scanners with a single app that every rep uses to scan, qualify, and route booth leads in real time. 

You need it to make sure every conversation is captured, data is clean and standardized across shows, and marketing and sales can immediately follow up and see which events are actually driving pipeline and revenue. 

iCapture gives every rep the same simple app and standardized forms, so whether they’re scanning badges, business cards, or manually entering details, leads are captured in one consistent workflow across all your shows. This consistency means no more lost business cards or incomplete spreadsheets, and marketing finally gets a complete, comparable dataset for every event.

iCapture integrates with 130+ badge providers and other capture methods, pulling the official registration data behind the badge instead of relying on guesswork or manual typing. 

Combined with your standardized capture forms and qualification fields, that gives sales clean, reliable records they can actually trust and work from, show after show. 

Leads are scored, segmented, and routed automatically into your CRM/MAP so priority prospects can land in rep queues and nurture programs almost immediately after a scan, often while the show is still live.  This speed to lead lets sales reach hot prospects first, with full conversation notes and qualifiers, instead of waiting days or weeks for a post-show list to be cleaned and uploaded.

Because every lead is captured the same way and synced to CRM/MAP with show, campaign, and qualification data, marketing can see exactly which events, booths, and reps generate opportunities and revenue. That closed-loop data makes it easy to prove ROI to the business and decide which shows to double down on, change, or cut next year.